First launched in London in 2008, the Rough Luxe Hotel experience is one of stripped walls, partially sanded surfaces and bare floorboards. Celebrated for its appropriateness during the economic climate the new style of luxury hotel has gone on to garner traction all over the globe. The newly opened Vorstadt 14 Hotel in Zug, Switzerland adopts such a mantra in its gently renovated 15th century building offering a combination of down to earth history and avant-garde modern design.




