4 Reasons Why SEO is Crucial to Web Design

6 SEO Web Design featured - 4 Reasons Why SEO is Crucial to Web Design

When you’re starting your own business you have to think of ways to tap into and reach your potential clients or customers. One of the ways that are effective is having your own website.

The majority of businesses or companies nowadays use websites as a marketing strategy. The importance of having an online presence is significant because this is the space where consumers are active.

How can you introduce your website to your target customers or audience? This is where the importance of SEO (search engine optimization) comes into play. In this post we take a closer look at reasons why your website should have sound SEO practices in place. Let’s get started.

You attract your visitors

When your website offers services to different types of customers engaging them is a necessity. SEO is important in ensuring you target and attract relevant site visitors. Your SEO ranking affects how users find your site.

Having good visuals

When your website has a good SEO rating, it will naturally attract more traffic. Especially when you have created an effective website design with the right keyword placement. Naming images used on your site is important, as is the size and quality. With good SEO practices in place, the ranking of your website will increase and as a consequence your website traffic as well.

Gives you the right attention

Your online reputation depends on the rating of your website. This means when you have good SEO and the ranking of your website is in a good shape your online reputation is great.

It helps you attract your target market

When your website has a good SEO ranking, you’ll attract traffic to your site. This will also ensure that the traffic entering your site is relevant to your company.  SEO can boost your business and get you in front of the right audience. Especially when you’re trying to create revenue.

The Pros and Cons of Hiring a Website Developer

7 Pros and Cons featured - The Pros and Cons of Hiring a Website Developer

The need to comply with the digital trend of this new era is a must. Especially, when you want to use technology as a way of promoting your business. The majority of consumers nowadays are tech savvy and spend most of their time browsing products and services online.

Websites are one of the mediums that you use if you want to increase your reach and connect with an online audience. Having an online presence is important, and having a website can be an advantage. This is when a professional web designer or web developer can help you.

But is it worth it to spend money on their services? Let’s check out the pros and cons of hiring a web designer.

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3 Tips to Make Your Website More Appealing to Visitors

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As much as we want our visitors to engage our website and stay on it for as long as possible, making our websites appealing can be difficult. Because of the competitive industry, websites that are visually attractive typically win. If your website advertises your business or services it is a must to ensure it is appealing to visitors.

Captivating visuals, videos, and a beautiful typeface capture the interest of the visitors of your website. It enhances a visitor’s interest to stay and explore within the space of your website. This is another way that you’re communicating with them.

Being creative with your website helps you a lot and lets your website prosper and grow.

Here are some tips that might help you out when if want to beautify your website.

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5 Must-Have Elements of a Simple and Modern Website

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A website must be planned well and have a checklist of elements that compose the totality of it. Some elements are geared to make the site look good, while others carry out a specific function. When your website has all the necessary components it makes your visitor’s experience pleasant.

When it comes to business websites, the elements that you have on it has a big effect on your marketing strategy. The elements on your site can either attract and engage your visitors, or repel them. Remember that your website is a place where you are communicating and interacting with your target audience.

Let’s try to see what the basic elements of a successful website are.

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The benefits of the Genesis Framework

WordPress Genesis Framework

The Genesis Framework is a very fast, comfortable and extremely popular WordPress theme. In fact, it is a Parent Theme, which makes the most important features of WordPress available in a compact way for users and WordPress programmers, or developers.

The basic layout and the look of the Parent Themes are really unappealing and seem almost amateurish to newbies. However, this is completely intentional because the Genesis Framework (parent) is the only focus on functionality.

True to the motto “Form follows Function”, a WordPress website only gets its appealing look through the Genesis Child Theme.

What are the benefits of the Genesis Framework?

The Genesis Framework as the basis of a WordPress website offers the following advantages:

Lean codebase through the Genesis Framework
Anyone who has ever developed a WordPress theme or at least adapted, knows the template Djungle. Countless PHP files that you first have to familiarize yourself with. One file calls another, which in turn includes the next, and so on. Many themes are composed of dozens of fragments, which must be transferred to the child theme during development and adapted. This creates dependencies and quickly becomes confusing.

Genesis Child themes consist of a few template files and a stylesheet. The development and later adaptation of the theme is thus less time consuming and is much easier to maintain. Lastly, this is reflected in lower maintenance costs.

More Pagespeed with the Genesis Framework

If you have already gained experience with different themes, you know the overhead of functions / settings that multipurpose themes bring with them. No matter if DIVI, Avada or other bestsellers – it simply loads way too much code, which makes the WordPress backend, but above all the frontend tough and slow. For editors and developers this is “only” frustrating. In the case of your website visitors, poor performance leads to a loss and thus harms your company by a decline in sales or a loss of Google rankings.

Faster Time to Market thanks to Genesis Framework

Anyone working on website development with Genesis will quickly get presentable results. Since all functionalities are already included in the Parent Theme, the content can be created immediately, while the developer takes care of templating and CSS.

Genesis offers integrated SEO features

The most important SEO functionalities – Meta Title, Meta Description and Robots settings – can be set in the Genesis Framework directly in the page design. Genesis makes many plugins obsolete – as well as SEO.

If you take the time to measure the pagespeed of WordPress Genesis websites, you’ll quickly come to a clear verdict: Even without a caching plugin, consistently highs are achieved.

The Genesis Framework eliminates the update nightmare

The nightmare of every webmaster: Theme updates are pending and the first tests do not bode well. The code base has been extensively adapted by the theme editor and entire sections of the website now need to be revised. Anyone who runs an extensive website or even a WordPress Multilanguage website can be stopped here for weeks or even months. For corporate websites, this means huge amounts of development costs, for SMEs it is simply unprofitable.

The Genesis Framework, on the other hand, can be updated without major adjustments. Since the child theme works exclusively with hooks, the templates do not have to be reworked, even if extensive adjustments were made in the Genesis Core. The hooks are upwardly compatible and will be integrated into future releases by the Genesis development team. If a hook is sorted out (“deprecated”) by the manufacturer Studiopress, the customizations in the child theme can also be retraced at a later date.

Important to know: Behind Genesis is a development team of internationally known WordPress developers, some of which are closely linked to the WordPress manufacturer “Automattic”. You can be assured that the Genesis Framework will continue to provide the benefits described above and will continue to improve.

What are the disadvantages of the Genesis Framework?

Acquisition cost – Genesis costs real money

Compared to other Multipurpose Themes, the Genesis Framework is quite expensive. So the framework itself costs almost 60, – Euro – Child Themes are usually sold against 99, – to 120, – Euro. Here, however, we are talking about one-off investments. Future updates are included and do not incur any additional costs.

Genesis has no integrated pagebuilder

Since Genesis relies on lean processes without overhead, no pagebuilder is integrated. Simple WordPress websites can do without it, thanks to Genesis. However, corporate websites with lots of static content can not do without pagebuilders. Especially when entire teams of editors feed content, an easy-to-use pagebuilder is worth gold. If, on the other hand, programming work is needed for simple parallax effects, the concept is doomed to failure. The Genesis Framework provides the foundation for page types, sidebars, widgets, menus, SEO, and so on. However, the content must be buildable and changeable by anyone. Therefore we recommend the integration of a suitable pagebuilder.

Getting used to templating with the Genesis Framework
For WordPress developers, the choice of the Genesis framework means above all rethinking the templating. Genesis templates follow their own logic and can not be edited like traditional WordPress themes. Although you can continue to work as usual in the child theme via CSS – the template structure, however, can only be changed with PHP knowledge.

How to protect your WordPress Website from getting hacked

Protect WP from getting hacked

About 25% of websites worldwide use WordPress as the foundation for their website. Thus WordPress is the market leading CMS and in Germany, there are plenty of companies, calling themselves “WordPress Agentur“, who specialize in WP maintenance and hacking protection.

Anyone planning to hack sites on a large scale will choose WordPress sites as victims.

The topic security will probably never come to a halt with WordPress. The reason for this is that almost every website works with various plugins. Each plugin represents an additional danger because – depending on the WordPress programmer – various security deficits can arise. The WordPress Core – the heart of WordPress – receives regular updates several times a year.

Theoretically, all plugins of a WordPress installation must be checked for security when a new WordPress update is released.

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Avoid These 3 Common Mistakes in Web Design

2 Designer Mistakes featured - Avoid These 3 Common Mistakes in Web Design

Let’s face it, everyone makes mistakes. This can also happen in web design. These problems hinder a web designer’s goals and might cause a major break down to his work.

When a web designer plans to create an appealing and unique website, he makes a checklist of what the website will look like, including all design elements. Unfortunately, there are unexpected circumstances that occur while they are in the process of designing and building it. This puts a web designer’s critical thinking skills to the test.

There are a lot of scenarios that can take place, and a web designer can’t predict that it may occur. To put some initial precautionary measures in place, let’s look at some previous problems that some web designers have experienced.

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Top 3 Reasons Why Professional Web Design is Important

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Businesses have evolved and has a new platform where they engage with a new caliber of audience. It utilizes the internet as a business platform.

Digital marketers leverage business websites to gain impact and grow their clients’ business. The main focus of these business websites is to tap into an online audience. But why do you need to make use of professional web design and development services?

In this post we take a look at three important reasons why you should trust professionals to create a web presence that reaches your potential clients easily. Your business’ website will be relevant, function well and attract more site visitors.

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4 Important Reasons for Having a Kick-Ass Brand Kit

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Your brand needs an image that will distinguish your business from competitors. That’s why having a strong brand identity is important. Not only does it make an impression and sets you apart from competitors, it also builds the brand’s reputation.

The brand is a visual representation of your company or your business. Your brand is not just the logo itself, it speaks for your business and communicates to your customers.

A well-designed brand helps you to be remembered by your customers. It’s an innovative way of communicating with your audience.

Here are some benefits of a well-designed brand identity:

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3 Reasons Why You Should Consider Web Design as a Career

success 2697951 1920 - 3 Reasons Why You Should Consider Web Design as a Career

Websites are now occupying cyberspace and it is a growing trend in different kinds of industries. In this digital age, every website requires a unique and distinctive identity that will match a specific industry.

The field of web design is also an art in its own way. Every website consists of different well-designed web pages that aims to draw attention of page visitors. Becoming a web designer in this digital era is a great career to choose.

If you’re considering pursuing a career in this field of work and you’re dreaming to design different websites, you’ve come to the right place. We are here to discuss why web designing is a good career to pursue.

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