5 Must-Have Elements of a Simple and Modern Website

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A website must be planned well and have a checklist of elements that compose the totality of it. Some elements are geared to make the site look good, while others carry out a specific function. When your website has all the necessary components it makes your visitor’s experience pleasant.

When it comes to business websites, the elements that you have on it has a big effect on your marketing strategy. The elements on your site can either attract and engage your visitors, or repel them. Remember that your website is a place where you are communicating and interacting with your target audience.

Let’s try to see what the basic elements of a successful website are.

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The benefits of the Genesis Framework

WordPress Genesis Framework

The Genesis Framework is a very fast, comfortable and extremely popular WordPress theme. In fact, it is a Parent Theme, which makes the most important features of WordPress available in a compact way for users and WordPress programmers, or developers.

The basic layout and the look of the Parent Themes are really unappealing and seem almost amateurish to newbies. However, this is completely intentional because the Genesis Framework (parent) is the only focus on functionality.

True to the motto “Form follows Function”, a WordPress website only gets its appealing look through the Genesis Child Theme.

What are the benefits of the Genesis Framework?

The Genesis Framework as the basis of a WordPress website offers the following advantages:

Lean codebase through the Genesis Framework
Anyone who has ever developed a WordPress theme or at least adapted, knows the template Djungle. Countless PHP files that you first have to familiarize yourself with. One file calls another, which in turn includes the next, and so on. Many themes are composed of dozens of fragments, which must be transferred to the child theme during development and adapted. This creates dependencies and quickly becomes confusing.

Genesis Child themes consist of a few template files and a stylesheet. The development and later adaptation of the theme is thus less time consuming and is much easier to maintain. Lastly, this is reflected in lower maintenance costs.

More Pagespeed with the Genesis Framework

If you have already gained experience with different themes, you know the overhead of functions / settings that multipurpose themes bring with them. No matter if DIVI, Avada or other bestsellers – it simply loads way too much code, which makes the WordPress backend, but above all the frontend tough and slow. For editors and developers this is “only” frustrating. In the case of your website visitors, poor performance leads to a loss and thus harms your company by a decline in sales or a loss of Google rankings.

Faster Time to Market thanks to Genesis Framework

Anyone working on website development with Genesis will quickly get presentable results. Since all functionalities are already included in the Parent Theme, the content can be created immediately, while the developer takes care of templating and CSS.

Genesis offers integrated SEO features

The most important SEO functionalities – Meta Title, Meta Description and Robots settings – can be set in the Genesis Framework directly in the page design. Genesis makes many plugins obsolete – as well as SEO.

If you take the time to measure the pagespeed of WordPress Genesis websites, you’ll quickly come to a clear verdict: Even without a caching plugin, consistently highs are achieved.

The Genesis Framework eliminates the update nightmare

The nightmare of every webmaster: Theme updates are pending and the first tests do not bode well. The code base has been extensively adapted by the theme editor and entire sections of the website now need to be revised. Anyone who runs an extensive website or even a WordPress Multilanguage website can be stopped here for weeks or even months. For corporate websites, this means huge amounts of development costs, for SMEs it is simply unprofitable.

The Genesis Framework, on the other hand, can be updated without major adjustments. Since the child theme works exclusively with hooks, the templates do not have to be reworked, even if extensive adjustments were made in the Genesis Core. The hooks are upwardly compatible and will be integrated into future releases by the Genesis development team. If a hook is sorted out (“deprecated”) by the manufacturer Studiopress, the customizations in the child theme can also be retraced at a later date.

Important to know: Behind Genesis is a development team of internationally known WordPress developers, some of which are closely linked to the WordPress manufacturer “Automattic”. You can be assured that the Genesis Framework will continue to provide the benefits described above and will continue to improve.

What are the disadvantages of the Genesis Framework?

Acquisition cost – Genesis costs real money

Compared to other Multipurpose Themes, the Genesis Framework is quite expensive. So the framework itself costs almost 60, – Euro – Child Themes are usually sold against 99, – to 120, – Euro. Here, however, we are talking about one-off investments. Future updates are included and do not incur any additional costs.

Genesis has no integrated pagebuilder

Since Genesis relies on lean processes without overhead, no pagebuilder is integrated. Simple WordPress websites can do without it, thanks to Genesis. However, corporate websites with lots of static content can not do without pagebuilders. Especially when entire teams of editors feed content, an easy-to-use pagebuilder is worth gold. If, on the other hand, programming work is needed for simple parallax effects, the concept is doomed to failure. The Genesis Framework provides the foundation for page types, sidebars, widgets, menus, SEO, and so on. However, the content must be buildable and changeable by anyone. Therefore we recommend the integration of a suitable pagebuilder.

Getting used to templating with the Genesis Framework
For WordPress developers, the choice of the Genesis framework means above all rethinking the templating. Genesis templates follow their own logic and can not be edited like traditional WordPress themes. Although you can continue to work as usual in the child theme via CSS – the template structure, however, can only be changed with PHP knowledge.

How to protect your WordPress Website from getting hacked

Protect WP from getting hacked

About 25% of websites worldwide use WordPress as the foundation for their website. Thus WordPress is the market leading CMS and in Germany, there are plenty of companies, calling themselves “WordPress Agentur“, who specialize in WP maintenance and hacking protection.

Anyone planning to hack sites on a large scale will choose WordPress sites as victims.

The topic security will probably never come to a halt with WordPress. The reason for this is that almost every website works with various plugins. Each plugin represents an additional danger because – depending on the WordPress programmer – various security deficits can arise. The WordPress Core – the heart of WordPress – receives regular updates several times a year.

Theoretically, all plugins of a WordPress installation must be checked for security when a new WordPress update is released.

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Avoid These 3 Common Mistakes in Web Design

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Let’s face it, everyone makes mistakes. This can also happen in web design. These problems hinder a web designer’s goals and might cause a major break down to his work.

When a web designer plans to create an appealing and unique website, he makes a checklist of what the website will look like, including all design elements. Unfortunately, there are unexpected circumstances that occur while they are in the process of designing and building it. This puts a web designer’s critical thinking skills to the test.

There are a lot of scenarios that can take place, and a web designer can’t predict that it may occur. To put some initial precautionary measures in place, let’s look at some previous problems that some web designers have experienced.

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Top 3 Reasons Why Professional Web Design is Important

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Businesses have evolved and has a new platform where they engage with a new caliber of audience. It utilizes the internet as a business platform.

Digital marketers leverage business websites to gain impact and grow their clients’ business. The main focus of these business websites is to tap into an online audience. But why do you need to make use of professional web design and development services?

In this post we take a look at three important reasons why you should trust professionals to create a web presence that reaches your potential clients easily. Your business’ website will be relevant, function well and attract more site visitors.

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4 Important Reasons for Having a Kick-Ass Brand Kit

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Your brand needs an image that will distinguish your business from competitors. That’s why having a strong brand identity is important. Not only does it make an impression and sets you apart from competitors, it also builds the brand’s reputation.

The brand is a visual representation of your company or your business. Your brand is not just the logo itself, it speaks for your business and communicates to your customers.

A well-designed brand helps you to be remembered by your customers. It’s an innovative way of communicating with your audience.

Here are some benefits of a well-designed brand identity:

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3 Reasons Why You Should Consider Web Design as a Career

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Websites are now occupying cyberspace and it is a growing trend in different kinds of industries. In this digital age, every website requires a unique and distinctive identity that will match a specific industry.

The field of web design is also an art in its own way. Every website consists of different well-designed web pages that aims to draw attention of page visitors. Becoming a web designer in this digital era is a great career to choose.

If you’re considering pursuing a career in this field of work and you’re dreaming to design different websites, you’ve come to the right place. We are here to discuss why web designing is a good career to pursue.

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4 Reasons Why You Should Hire an Expert Web Designer

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Companies and individuals engage on the internet to compete and introduce their businesses. We know that when it comes to insurance we want to have a good website and it’s one of our topmost priorities. But some business owners are trying to build their own websites and save money.

When your business website was created by yourself, there are risks involved. Websites are found and visited by viewers through the use of search engines. These search engines can do wonders for your business if your site is built and designed professionally.

If you’re about to do it on your own you might be ignoring some important criteria used by search engines. That’s when a professional web designer comes in handy. Below are some important reasons why you should get a professional web designer for the job.

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4 Skills Every Web Designer Needs

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Web design is a fast-growing industry and is becoming popular due to the increase in demand. From companies, to organizations and individuals, people across different industries need the expertise of web designers. As this trend progress, so does the demand of the expertise of a web designer.

The industry is highly competitive. Web designing and development companies are looking for individuals that possess the skills of an expert web designer. Both freelancing and employed web design jobs pay handsomely.

Are you wondering how to be a professional web designer? Are you craving to know what are the qualifications or skills that are needed for this kind of job? Here is a list of skills that a web designer must possess.

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The Top 5 Web Design Trends To Apply in 2019

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The new year kicked off with a bang! The new era of digital interface has already started. Websites are beginning to shift from a new form of design once again.

Web designers, business owners, and customers are looking forward to the latest styles and news on web design. Lucky for you, we are about to share the latest trends and ideas on web design.

Here are some of the trends that will rule the web in 2019.

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