Anna Kidman - Tuesday, October 25, 2011
The Design Folio Incubator Award presented by Peroni is generating a diverse range of entries from all over New Zealand. We first came across our latest entrants Emma Fox Derwin and Nigel Groom of Wellington based design studio Well-Groomed-Fox a couple of years ago. Since then, they've exhibited in Milan at the Salone del Mobile, at the Interieur Biennale in Belgium and at the D3 Design Talents Competition at the Cologne Fair in Germany. Their collection, including the XY+Z Suit Rack and the C/Lamp is sophisticated and refined. Without doubt, they are among New Zealand's best rising talents. We caught up with them to ask them about their design influences, and to gather some insight into what they'll be submitting for the Design Folio Incubator Award.
What will you be looking to design and produce for the Design Folio Incubator Award?
Without giving too much away we are looking at two entries. We will be producing a new sofa proposition and a series of 2-3 pieces continuing the themes of our XY+Z Suit Rack. Conceptually both will have an interesting take on their parent archetypes, with beautiful tactile, material and graphic aesthetic qualities.
What key elements do you think define a successful piece of design?
A successful piece of design always incorporates some element of surprise and an effortless fluid functionality or usability. Designs also become successful when the designer looks beyond the final physical object and its first impression into the story of the object in the long term, designs that continue to surprise and reveal themselves as they are lived with and used are a joy to possess.
What are your key design influences?
It feels a little cliché to say but our design influences seem to come from all over the place and could be everywhere and everything – we are particularly fascinated by everyday objects and archetypal objects, materiality is also a huge influence. We tend to design from our experiences and as such tend to design particular 'experiences' into our work, our ‘Soft TeaCup’ for example illustrates how the simple act of lifting a cup from a table can be transformed into an beautiful functional object.
What would be your dream future design commission?
Vitra no question - past, present, future - Vitra.
Well-Groomed-Fox portrait by Amelia Handscomb