When you’re making a brand kit or brand identity style guide, you need to remember that it is a non-verbal communication to the people who sees and interacts with the brand. A company’s logo is always the first thing that your target audience will see.
When you build your brand identity you rely on the brand’s style guide. If your brand sends a strong message to your customers it generates loyal and new customers. When your brand is consistent, people will feel that your brand is reliable and trustworthy.
When making a brand kit or brand style guide you’ll need to consider some do’s and don’ts.
Identify Target Audience
Identifying your specific target audience is necessary to have successful branding. Knowing who your target audience is will help you design a proper logo that is memorable.
Strong Identity and Voice
When forming a brand kit you need to remember that your logo represents the totality of your business or company. Also, a strong statement or voice needs to be concise, consistent and clear as it builds a connection between your audience and your brand.
Keep Colors Simple
The more colors in your brand or logo, the more it will cost for reproduction and print. Using more than three colors in your color palette can also bombard your target audience. Keep it simple and classy!
Use Your Logo as Decoration
Your logo is not for decorative purposes. It is used as a medium of communication to your target audience. Use your logo strategically on communication material directed at your target audience.
Use Clip Art
Clip art may be convenient, but it cannot be used when designing a business logo. Your logo and design elements has to be uniquely yours.
Design it Yourself
You may think that designing a logo and brand style guide is simple, but it’s not. You won’t try to fix your own plumbing, you call a professional to get the job done. The same goes for designing a brand kit and logo. Hire a professional designer who’ll be able to provide a finished guide for you to follow.