The proper use of color on a website can enhance the user’s experience. Without colors on your website, your website will be lifeless and dull. Each color is a powerful tool that you can use to engage site visitors. You can also use colors to attract attention to specific aspects of the site.
Carefully choosing the right colors is important, and can have big consequences on the success of your site. Using appropriate colors can engage site visitors.
So why are colors important to web design? Let’s try to find out.
It can portray emotion
There are different tones of colors and each color can portray or evoke a specific emotion. These meanings can be handed down from one generation to the next, be cultural or personal. Each colors has a different meaning attached to it and it resembles different feelings or moods. Here are some examples:
- Red: Power
- Yellow: Happiness
- Blue: Peace
- Green: Nature
- Pink: Love
- White: Purity
- Black: Intensity and Death
Remember that colors can affect us subconsciously. This means that you can use your color pallet to move or evoke a specific emotion in site visitors.
It depicts the product
The colors that you are selecting emphasizes the product or services that you are introducing. They can be linked to a product or service for example;
- Blue: water
- Red : Spicy foods
- White: Toothpaste or Clothing
It engages your audience
If you want your viewers to engage with your content, you can experiment on color combinations. Remember by doing this you need to select the proper color palette.