The benefits of the Genesis Framework

WordPress Genesis Framework

The Genesis Framework is a very fast, comfortable and extremely popular WordPress theme. In fact, it is a Parent Theme, which makes the most important features of WordPress available in a compact way for users and WordPress programmers, or developers.

The basic layout and the look of the Parent Themes are really unappealing and seem almost amateurish to newbies. However, this is completely intentional because the Genesis Framework (parent) is the only focus on functionality.

True to the motto “Form follows Function”, a WordPress website only gets its appealing look through the Genesis Child Theme.

What are the benefits of the Genesis Framework?

The Genesis Framework as the basis of a WordPress website offers the following advantages:

Lean codebase through the Genesis Framework
Anyone who has ever developed a WordPress theme or at least adapted, knows the template Djungle. Countless PHP files that you first have to familiarize yourself with. One file calls another, which in turn includes the next, and so on. Many themes are composed of dozens of fragments, which must be transferred to the child theme during development and adapted. This creates dependencies and quickly becomes confusing.

Genesis Child themes consist of a few template files and a stylesheet. The development and later adaptation of the theme is thus less time consuming and is much easier to maintain. Lastly, this is reflected in lower maintenance costs.

More Pagespeed with the Genesis Framework

If you have already gained experience with different themes, you know the overhead of functions / settings that multipurpose themes bring with them. No matter if DIVI, Avada or other bestsellers – it simply loads way too much code, which makes the WordPress backend, but above all the frontend tough and slow. For editors and developers this is “only” frustrating. In the case of your website visitors, poor performance leads to a loss and thus harms your company by a decline in sales or a loss of Google rankings.

Faster Time to Market thanks to Genesis Framework

Anyone working on website development with Genesis will quickly get presentable results. Since all functionalities are already included in the Parent Theme, the content can be created immediately, while the developer takes care of templating and CSS.

Genesis offers integrated SEO features

The most important SEO functionalities – Meta Title, Meta Description and Robots settings – can be set in the Genesis Framework directly in the page design. Genesis makes many plugins obsolete – as well as SEO.

If you take the time to measure the pagespeed of WordPress Genesis websites, you’ll quickly come to a clear verdict: Even without a caching plugin, consistently highs are achieved.

The Genesis Framework eliminates the update nightmare

The nightmare of every webmaster: Theme updates are pending and the first tests do not bode well. The code base has been extensively adapted by the theme editor and entire sections of the website now need to be revised. Anyone who runs an extensive website or even a WordPress Multilanguage website can be stopped here for weeks or even months. For corporate websites, this means huge amounts of development costs, for SMEs it is simply unprofitable.

The Genesis Framework, on the other hand, can be updated without major adjustments. Since the child theme works exclusively with hooks, the templates do not have to be reworked, even if extensive adjustments were made in the Genesis Core. The hooks are upwardly compatible and will be integrated into future releases by the Genesis development team. If a hook is sorted out (“deprecated”) by the manufacturer Studiopress, the customizations in the child theme can also be retraced at a later date.

Important to know: Behind Genesis is a development team of internationally known WordPress developers, some of which are closely linked to the WordPress manufacturer “Automattic”. You can be assured that the Genesis Framework will continue to provide the benefits described above and will continue to improve.

What are the disadvantages of the Genesis Framework?

Acquisition cost – Genesis costs real money

Compared to other Multipurpose Themes, the Genesis Framework is quite expensive. So the framework itself costs almost 60, – Euro – Child Themes are usually sold against 99, – to 120, – Euro. Here, however, we are talking about one-off investments. Future updates are included and do not incur any additional costs.

Genesis has no integrated pagebuilder

Since Genesis relies on lean processes without overhead, no pagebuilder is integrated. Simple WordPress websites can do without it, thanks to Genesis. However, corporate websites with lots of static content can not do without pagebuilders. Especially when entire teams of editors feed content, an easy-to-use pagebuilder is worth gold. If, on the other hand, programming work is needed for simple parallax effects, the concept is doomed to failure. The Genesis Framework provides the foundation for page types, sidebars, widgets, menus, SEO, and so on. However, the content must be buildable and changeable by anyone. Therefore we recommend the integration of a suitable pagebuilder.

Getting used to templating with the Genesis Framework
For WordPress developers, the choice of the Genesis framework means above all rethinking the templating. Genesis templates follow their own logic and can not be edited like traditional WordPress themes. Although you can continue to work as usual in the child theme via CSS – the template structure, however, can only be changed with PHP knowledge.

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