design folio

Mexican patisserie Theurel & Thomas

Anna Kidman - Saturday, March 12, 2011



In order to highlight the colourful and delectable nature (of one of our favourite treats) - the macaroon, Anagrama Studio presented an all-white interior for Mexican patisserie Theurel & Thomas. Situated in one of the most exclusive suburbs in San Pedro, Mexico, the white on white interior allows for the macaroons to be the design feature. The design team explain:

White was our primary tool for design. As a result of this the attention was fully orientated to the colourful macaroons. We also placed two lines in our design in cyan and magenta, like if it was a modern French flag, in order to inject a vanguard vision to the identity. Finally, we selected Didot (created by Firmin and Pierre Didot), a French typography that is ideal to represent the brand's sophistication'.