Anna Kidman - Tuesday, August 30, 2011
Above: Simon James
Exciting things are in the midst for New Zealand designers. Simon James of Simon James Design and Scott Bridgens formerly of UK design brand Tom Dixon have formed a furniture and lighting company named Resident, and with it, they're taking New Zealand design to the world stage. Operating from here but with a distribution hub in the UK, we caught up with the pair to find out more about Resident and its future.
Tell us about Resident?
We launched Resident, a New Zealand Furniture and Lighting brand this year. Run by Scott Bridgens and Myself, it’s based here, with the main distribution hub operating out of the UK. We’re working with a select few designers from NZ and around the world, and pushing these respective designs into the international market.
Above: Flyover table by Jamie McLellan
When did you come up with it, I think we spoke a number of years ago about a similar concept?
We’ve wanted to do this for years; it was just a matter of bringing together the right people. Scott came on board in December after a stint with Tom Dixon in London. Between us we have a good range of skills and abilities that we hope will bode well for a good period of growth and innovation.
What’s your aim?
Our aim is to provide a fresh point of difference in the European design scene and to pave the way for a future of creativity, commitment and design excellence. We want to make it as easy as possible for people to acquire our products, at a price that is competitive in any given local market.
What can we expect from Resident over the next little while?
We’re committed to an active schedule of Product Development, culminating in twice yearly product releases to coincide with the Salone del Mobile in March and the London Design Festival in September. These events will provide premium exposure as well as an opportunity for the products to be seen and compared on a truly global scale, against other celebrated brands. We have a fairly open brief with the designers we work with - but we can already see that a Resident aesthetic is forming in our maiden collection. One of our only guidelines is that the products should flat-pack where possible, and so far, most of them do.
Ultimately we want to build a design hub here in Auckland. An outlet where talented local and International designers can contribute towards Resident and at the same time experience the great lifestyle that New Zealand has to offer.
Above: Spare light by Jamie McLellan and Felix chair by Simon James
What local designers are you working with?
Our first collection includes work from Jamie McLellan, Myself and Jason Whiteley. But we’re expanding…so watch this space.
When are you launching?
Resident will launch exclusively and for the first time at September’s London Design Festival.
www.resident.co.nz