Protecting design and brands with the blockchain

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Counterfeiting has always been a problem for large producers of clothing and sporting goods. Every year, the damage runs into the billions. Sporting goods manufacturer Nike has received a patent that allows Nike shoes to be tokenized on the Ethereum blockchain. This is shown in a document from the U.S. Patent and Trademark Office. In it, Nike says it wants to assign custom IDs to shoes and create ERC 721 tokens for them. When buying shoes, buyers can “unlock” these tokens and then link them to unique owner IDs, confirming ownership of the shoes.

The advantage is that the token then not only represents the digital shoe. It also serves to record so-called genotype information of a digital shoe. This information includes specific attributes such as colors, styles, backgrounds, etc.

Counterfeit items are a problem for Nike

Counterfeiting is an increasing problem for Nike. A NY Times report on counterfeiting also shows this. It says that Nike estimates that for every two authentic items, there is one counterfeit Nike item. Often customers are also unsure whether they have purchased an original product.

The patent debut, which has now been published, could allow customers to gain more information about the origin of the shoes and the shoe design. Counterfeits can be avoided thanks to blockchain, as the portal “Token Information” writes. In China, for example, the demand for limited edition shoes is high. However, this high demand also results in counterfeit products that flood the market, reducing profits of established brands and damaging the brand’s reputation at the same time.

Blockchain allows products to be traced back to their origin. Blockchain allows manufacturers and designers to protect their brand from counterfeiting, as origin and ownership can be traced back to the source for each item. Counterfeit products have no authentic record and can therefore be easily identified. The data on the blockchain also cannot be tampered with, making authentication secure.

Companies want to protect their brand

Companies and startups protect the names of their products and services to create a meaningful and memorable “brand.” Brand protection is therefore steadily gaining in importance. Advertising a brand and making it known is important. But so is the legal protection of the name as a brand. In Austria, protection at the Austrian Patent Office (ÖPA) is an option. In Switzerland, the Swiss Federal Institute of Intellectual Property is responsible for trademark applications. In Germany, the trademark application must be filed with the German Patent and Trademark Office (DPMA).

If you want to operate throughout Europe, a trademark application at the European Union Intellectual Property Office (EUIPO) in Alicante is recommended.

Blockchain can be used for trademark protection. Trademarks are not registered in simple directories or registers. They could be added to the blockchain with a tamper-proof time stamp and a digital description of the trademark. This would make it possible to create a global, decentralized directory of trademark registrations, which anyone could view and which would be completely transparent and safe from manipulation.

Licensing via blockchain

Another interesting possibility for the use of decentralized peer-to-peer communication in trademark law would be the granting of licenses via blockchain. Nowadays, licenses in the trademark field are often agreed upon in comprehensive contracts after long negotiations. Who holds such a license is often not apparent to outsiders. There is no list of licensees of a trademark – so it is not always easy to see whether someone is engaging in product piracy or is a legitimate licensee.

As an example: You often see people wearing NASA t-shirts – why is that? It’s because NASA uses a loose licensing system. Anyone can send an email to NASA requesting a license. On NASA’s website you can see this system – you just have to distribute NASA’s name and logo unchanged and follow their “guidelines”.

Clothes with NASA logo

Consequently, it is not difficult to find clothes with the Nasa logo. Chains like H&M or Zalando have them in their assortment. Labels like Forever 21, Old Navy, Nike, Urban Outfitters and others have also launched their own collections. You can easily pay 500 francs for a Nasa hoodie from luxury brands.

NASA could greatly simplify the system, however, and offer licensing packages for T-shirts, bags, etc. via the blockchain. Licensees could register online and commit to following the guidelines. Everyone, including NASA, could then look at the blockchain themselves to identify legitimate licensees.


3 Reasons Why Colors Are Important in Web Design

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The proper use of color on a website can enhance the user’s experience. Without colors on your website, your website will be lifeless and dull. Each color is a powerful tool that you can use to engage site visitors. You can also use colors to attract attention to specific aspects of the site.

Carefully choosing the right colors is important, and can have big consequences on the success of your site. Using appropriate colors can engage site visitors.

So why are colors important to web design? Let’s try to find out.

It can portray emotion

There are different tones of colors and each color can portray or evoke a specific emotion. These meanings can be handed down from one generation to the next, be cultural or personal. Each colors has a different meaning attached to it and it resembles different feelings or moods. Here are some examples:

  • Red: Power
  • Yellow: Happiness
  • Blue: Peace
  • Green: Nature
  • Pink: Love
  • White: Purity
  • Black: Intensity and Death

Remember that colors can affect us subconsciously. This means that you can use your color pallet to move or evoke a specific emotion in site visitors.

It depicts the product

The colors that you are selecting emphasizes the product or services that you are introducing. They can be linked to a product or service for example;

  • Blue: water
  • Red : Spicy foods
  • White: Toothpaste or Clothing

It engages your audience

If you want your viewers to engage with your content, you can experiment on color combinations. Remember by doing this you need to select the proper color palette.

The Top 3 Benefits of Using Responsive Design

3 Responsive Design featured - The Top 3 Benefits of Using Responsive Design

As technology grows and improves, so does the availability of information. The source of that information is delivered through a medium like the internet. The Internet of Things (IoT) has also brought about the use of smart devices. People are using their tablets and smart phones to engage with content on the internet. So, the question is how can a desktop size website fit on a smartphone or tablet screen?

The answer is responsive design. This allows users to view websites on their smart devices. Responsive design is now a trend in web design as the gathering of information increases.

So, let’s discuss the reasons why responsive design is so important right now.


Sometimes you want to visit a website to get information, but you don’t have a desktop or a laptop with you. Can you visit the site with your smartphone? If it is responsive, it will be. Responsive design changes the view of a website and it makes it accessible for mobile phone users.

Improves user experience

Most websites are created to communicate with their target audience. That’s why website owners took all the necessary actions to have that bridge of communication with their target audience. Website owners acquire the expertise of a web designer to help them make their websites user-friendly.

This means they are implementing responsive design. Users will be able to visit their website on their smart devices with the touch of a button, making user experience great.

You can easily apply changes to your website

We know that as a business owner time is so important to you. Dealing with unwanted and sudden problems can be a hassle. You’ll be able to make changes to your website easily if your website is designed responsively.

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Infographic by DCI

Beginner’s Guide: 4 Tips for New Web Designers

4 Web Designer featured - Beginner's Guide: 4 Tips for New Web Designers

Starting something new is a challenging part of learning. When we chart unfamiliar territory, it can be difficult to stay motivated. As a new web designer you have to continue until you succeed. We all know that most skills are learned and developed through constant practice and learning, and never giving up.

In the business world today, an increasing number of entrepreneurs are taking their business online. The demand for web designers are constantly increasing due to this trend.

As a beginner, you are looking for ways to grow more and be successful in this field. Aside from gaining knowledge, some tips can also be helpful. Here are some tips that might help you when you’re still starting out as a web designer.

Make everything simple and clean

You don’t need to crowd your sites with a lot of designs. That will only result in a design disaster. Keeping your web design simple and clean is in line with the minimalist web design trend. Remember that simplicity in style doesn’t fade, and that less is always more.

Proper usage of fonts

Who wants to read text that is in different types of fonts? Being consistent with the proper selection of fonts makes your content readable and pleasant. The usage of a proper typeface is important especially with those readers who are dealing with vision impairment.

Choosing the right colors

Colors bring life to your design. Treating it like an artistic masterpiece is important because you are making your web page appealing to a target audience. Take note that using the proper color combinations will make your web page design appealing and attractive.

Your content should engage visitors

Make sure that every piece of content that you are publishing is relevant. This goes for visual content as well as text content. The key goal of any website is to attract visitors, and keep them engaged.

gjTwCBG - Beginner's Guide: 4 Tips for New Web DesignersYou can also find more infographics at Visualistan

The Top 5 Web Designer Tools You Need in Your Design Arsenal

5 Design Tools featured - The Top 5 Web Designer Tools You Need in Your Design Arsenal

We all know that with the right ingredients you can come up with a mouthwatering dish. Similarly, in web design you can design a beautiful and effective website with the right tools. With the help of these tools, designing a website can be fun and easy.

For most imaginative people web design tools can save time and energy. That’s why they use all the resources they can. Thankfully, today there are many free applications for you to choose from.

Let’s take a look at some of the top-rated design tools you need in your arsenal starting today!


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Avocode is easy to use and helps developers a lot with coding. It also has a Photoshop plugin. We love the fact that it automatically analyses your Sketch file or PSD which aids in creating an attractive user interface.


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When you’re having a hard time using Photoshop to edit your pictures, Canva can help with that. Canva was created to help you create and design like a pro and is free.

Adobe Dreamweaver.

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Adobe Dreamweaver is known as the father of web design tools. It lets the user use its user-friendly platform and it also has a code editor. It’s a perfect haven for beginners to work on their own websites.


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Macaw is a tool used by designers who can’t code. They have a feature wherein you can watch and study in real time.

Adobe Photoshop

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Adobe Photoshop is part of Adobe’s suite of programs and one of the most popular graphic editors. Professional photographers and graphic designers use Photoshop on a daily basis. It is ideal for editing, twisting and manipulating images.

We highly recommend all these tools! If you haven’t used any of them it, give it a go and start designing your own beautiful web images today!

4 Reasons Why SEO is Crucial to Web Design

6 SEO Web Design featured - 4 Reasons Why SEO is Crucial to Web Design

When you’re starting your own business you have to think of ways to tap into and reach your potential clients or customers. One of the ways that are effective is having your own website.

The majority of businesses or companies nowadays use websites as a marketing strategy. The importance of having an online presence is significant because this is the space where consumers are active.

How can you introduce your website to your target customers or audience? This is where the importance of SEO (search engine optimization) comes into play. In this post we take a closer look at reasons why your website should have sound SEO practices in place. Let’s get started.

You attract your visitors

When your website offers services to different types of customers engaging them is a necessity. SEO is important in ensuring you target and attract relevant site visitors. Your SEO ranking affects how users find your site.

Having good visuals

When your website has a good SEO rating, it will naturally attract more traffic. Especially when you have created an effective website design with the right keyword placement. Naming images used on your site is important, as is the size and quality. With good SEO practices in place, the ranking of your website will increase and as a consequence your website traffic as well.

Gives you the right attention

Your online reputation depends on the rating of your website. This means when you have good SEO and the ranking of your website is in a good shape your online reputation is great.

It helps you attract your target market

When your website has a good SEO ranking, you’ll attract traffic to your site. This will also ensure that the traffic entering your site is relevant to your company.  SEO can boost your business and get you in front of the right audience. Especially when you’re trying to create revenue.

The Pros and Cons of Hiring a Website Developer

7 Pros and Cons featured - The Pros and Cons of Hiring a Website Developer

The need to comply with the digital trend of this new era is a must. Especially, when you want to use technology as a way of promoting your business. The majority of consumers nowadays are tech savvy and spend most of their time browsing products and services online.

Websites are one of the mediums that you use if you want to increase your reach and connect with an online audience. Having an online presence is important, and having a website can be an advantage. This is when a professional web designer or web developer can help you.

But is it worth it to spend money on their services? Let’s check out the pros and cons of hiring a web designer.

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3 Tips to Make Your Website More Appealing to Visitors

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As much as we want our visitors to engage our website and stay on it for as long as possible, making our websites appealing can be difficult. Because of the competitive industry, websites that are visually attractive typically win. If your website advertises your business or services it is a must to ensure it is appealing to visitors.

Captivating visuals, videos, and a beautiful typeface capture the interest of the visitors of your website. It enhances a visitor’s interest to stay and explore within the space of your website. This is another way that you’re communicating with them.

Being creative with your website helps you a lot and lets your website prosper and grow.

Here are some tips that might help you out when if want to beautify your website.

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5 Must-Have Elements of a Simple and Modern Website

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A website must be planned well and have a checklist of elements that compose the totality of it. Some elements are geared to make the site look good, while others carry out a specific function. When your website has all the necessary components it makes your visitor’s experience pleasant.

When it comes to business websites, the elements that you have on it has a big effect on your marketing strategy. The elements on your site can either attract and engage your visitors, or repel them. Remember that your website is a place where you are communicating and interacting with your target audience.

Let’s try to see what the basic elements of a successful website are.

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The benefits of the Genesis Framework

WordPress Genesis Framework

The Genesis Framework is a very fast, comfortable and extremely popular WordPress theme. In fact, it is a Parent Theme, which makes the most important features of WordPress available in a compact way for users and WordPress programmers, or developers.

The basic layout and the look of the Parent Themes are really unappealing and seem almost amateurish to newbies. However, this is completely intentional because the Genesis Framework (parent) is the only focus on functionality.

True to the motto “Form follows Function”, a WordPress website only gets its appealing look through the Genesis Child Theme.

What are the benefits of the Genesis Framework?

The Genesis Framework as the basis of a WordPress website offers the following advantages:

Lean codebase through the Genesis Framework
Anyone who has ever developed a WordPress theme or at least adapted, knows the template Djungle. Countless PHP files that you first have to familiarize yourself with. One file calls another, which in turn includes the next, and so on. Many themes are composed of dozens of fragments, which must be transferred to the child theme during development and adapted. This creates dependencies and quickly becomes confusing.

Genesis Child themes consist of a few template files and a stylesheet. The development and later adaptation of the theme is thus less time consuming and is much easier to maintain. Lastly, this is reflected in lower maintenance costs.

More Pagespeed with the Genesis Framework

If you have already gained experience with different themes, you know the overhead of functions / settings that multipurpose themes bring with them. No matter if DIVI, Avada or other bestsellers – it simply loads way too much code, which makes the WordPress backend, but above all the frontend tough and slow. For editors and developers this is “only” frustrating. In the case of your website visitors, poor performance leads to a loss and thus harms your company by a decline in sales or a loss of Google rankings.

Faster Time to Market thanks to Genesis Framework

Anyone working on website development with Genesis will quickly get presentable results. Since all functionalities are already included in the Parent Theme, the content can be created immediately, while the developer takes care of templating and CSS.

Genesis offers integrated SEO features

The most important SEO functionalities – Meta Title, Meta Description and Robots settings – can be set in the Genesis Framework directly in the page design. Genesis makes many plugins obsolete – as well as SEO.

If you take the time to measure the pagespeed of WordPress Genesis websites, you’ll quickly come to a clear verdict: Even without a caching plugin, consistently highs are achieved.

The Genesis Framework eliminates the update nightmare

The nightmare of every webmaster: Theme updates are pending and the first tests do not bode well. The code base has been extensively adapted by the theme editor and entire sections of the website now need to be revised. Anyone who runs an extensive website or even a WordPress Multilanguage website can be stopped here for weeks or even months. For corporate websites, this means huge amounts of development costs, for SMEs it is simply unprofitable.

The Genesis Framework, on the other hand, can be updated without major adjustments. Since the child theme works exclusively with hooks, the templates do not have to be reworked, even if extensive adjustments were made in the Genesis Core. The hooks are upwardly compatible and will be integrated into future releases by the Genesis development team. If a hook is sorted out (“deprecated”) by the manufacturer Studiopress, the customizations in the child theme can also be retraced at a later date.

Important to know: Behind Genesis is a development team of internationally known WordPress developers, some of which are closely linked to the WordPress manufacturer “Automattic”. You can be assured that the Genesis Framework will continue to provide the benefits described above and will continue to improve.

What are the disadvantages of the Genesis Framework?

Acquisition cost – Genesis costs real money

Compared to other Multipurpose Themes, the Genesis Framework is quite expensive. So the framework itself costs almost 60, – Euro – Child Themes are usually sold against 99, – to 120, – Euro. Here, however, we are talking about one-off investments. Future updates are included and do not incur any additional costs.

Genesis has no integrated pagebuilder

Since Genesis relies on lean processes without overhead, no pagebuilder is integrated. Simple WordPress websites can do without it, thanks to Genesis. However, corporate websites with lots of static content can not do without pagebuilders. Especially when entire teams of editors feed content, an easy-to-use pagebuilder is worth gold. If, on the other hand, programming work is needed for simple parallax effects, the concept is doomed to failure. The Genesis Framework provides the foundation for page types, sidebars, widgets, menus, SEO, and so on. However, the content must be buildable and changeable by anyone. Therefore we recommend the integration of a suitable pagebuilder.

Getting used to templating with the Genesis Framework
For WordPress developers, the choice of the Genesis framework means above all rethinking the templating. Genesis templates follow their own logic and can not be edited like traditional WordPress themes. Although you can continue to work as usual in the child theme via CSS – the template structure, however, can only be changed with PHP knowledge.