The Design Folio Incubator Award presented by Peroni is generating a diverse range of entries from all over New Zealand. Our latest entrant David Moreland is a familiar face on New Zealand's design scene. His designs have graced the pages of many magazines and won him various accolades and awards. After studying 3-dimensional design at university, he worked with stalwart David Trubridge before settling in Auckland. As well as producing limited edition pieces and one -off commissions, his furniture has also wound up in commercial projects nationwide like Air New Zealand, BNZ and Government House. As production manager for Simon James Design by day, he knows a thing or two about how to create successful design pieces for New Zealanders. Below we ask David for inside information on what he will be producing for our Design Folio Incubator Award.

What will you be looking to design and produce for the Design Folio Incubator Award?

A floor standing light and a sideboard. Both will have interesting use of colour, material and finish. Understated, bold, subtle and vibrant all at once.

What key elements do you think define a successful piece of design?

For me functionality and a timeless aesthetic, a combination of these two simple elements seems to win every time.

What are your design influences?

I wrote and re-wrote this answer a few times and in the end realised that the biggest influence for me by far has been my local peers. They have paved the way for the NZ furniture design industry which is now so strong...David Trubridge, Simon James, Bob McDonald, Jamie McLellan, Fletcher Vaughn, Stu Barr, Oliver Craft, Humphrey Ikin and the list goes on, much respect.

What would be your dream future design commission?

Vitra drop me an email requesting a new piece for their collection, boom.

For more information on the Design Folio Incubator Award go here.