Having never been a smoker myself, it's beyond me that anyone would smoke, knowing the severe risks to their health. I cannot however deny the success of this subtle and smartly subliminal photographic campaign for the Camel brand of cigarettes.

The incredible thing about restrictions; in this case the brand's inability to actually show the product in any form, more often that not lead to outstanding creative thinking to get past the adversity.

The images above have been created by the creative team of Agostino Toscana and Guido Cornara from Saatchi & Saatchi Italy. The idea is smartly executed with excellent photography.